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The article states that, on average, football games were shortened 14 minutes and reduced by 13.5 plays. UMass in 2006 had 898 offensive plays and made 5757 yards. That's 6.4 yards/play. So the new rules cost UMass about 45 yards of offense per game.
Key quote in the article "Yet in some cases, it appears fewer plays simply meant more commercials, according to a study by cfbstats.com published by thewizardofodds.blogspot.com."
I want more UMass football----not less. Hope they change the rule back.