on it's 2027 media package.
This warrants careful reading. The upcoming media package is a big deal for UMass. The media money will be a major source of income for the athletic dept.
The MAC's last package was too long in duration. As the article relates, ESPN went through multiple revisions during the lifetime of the contract. Sports viewership is a big part of today's media. The traditional networks have imploded and sports provides, in many cases, the only thing to watch.
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The proposal that the Big 10 and the SEC pool their media rights is controversial.
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Who would televise the proposed 24-team college football playoff?
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